Keyshia Cole is following the trend of Beyonce and releasing a semi-visual album. Only a week since her album Point of no Return dropped, she’s been heavily promoting the video concept of each track. Fresh from dropping her bikini clad “Last Tango” yesterday, the newly single star released yet another visual, “Party Ain’t a Party.”
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A common face in many of her videos, Don Benjamin returns to play her good-for-nothing boyfriend. In “Party Ain’t a Party” she’s done with him (Benjamin) and ignores his constant plea for her to take him back. The ballad samples Jodeci’s “Cry for You” and features newbie crooner Gavyn Rhone.
Press play to watch “Party Ain’t A Party” below.