Boss Chick! Rihanna is New Creative Director for Puma

Boss Chick! Rihanna is New Creative Director for Puma

Rihanna’s ending 2014 with a new title that we’re sure she’ll rock effortlessly as the creative director for Puma.

The announcement comes a month after it was rumored that Rih was working on a major deal with the sportswear brand. In her new role,  she will head their womenswear fitness and training line as well as help designing and customizing of Puma’s classic models.

She “will work with Puma to design and customize classic Puma styles as well as create new styles to add to the Puma product portfolio,” the company said today (Dec 16).

See Related: Hot or Nah: Rihanna’s First Annual Diamond Ball Red Carpet

The accolades don’t stop with the Creative director for Puma title but also their global brand ambassador and the face of their Fall 2015 ad campaign.

Puma’s chief executive officer Bjørn Gulden was estatic on talking about their new relationship with the Bajan beauty.

“Signing Rihanna is a fantastic step for Puma. Her global profile, her charisma and individuality, her ambition – all these things make her a perfect ambassador for our brand. With a strong portfolio in football, running and motorsport, finding an inspiring partner for women’s training was very important. Rihanna was a natural choice for us. We’re delighted to have her as a partner, and we’re looking forward to what’s to come.”

Today she invaded their Hungarian location with a mini photoshoot to celebrate her new partnership. Flip the page to check out day pics.


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