Beyonce is taking another stab at fashion with her inaugural collaboration with Topshop.
Yup you’ve read that right!
Fashion giant meets music giant for a joint fashion venture so big we aren’t sure we have a word to describe our over zealous excitement of it.
Their new untitled partnership will be an exclusive athletic line. The line will feature apparel, footwear, and accessories across the active lifestyle platform. In their announcement Bey spoke highly of the unique brand while explaining why she chose this platform.
“I could not think of a better partner as I continue to grow the Parkwood business. I have always loved Topshop for their fashion credentials and forward thinking. Working with their development team to create and produce a technical and fashion led collection is exciting and I’m looking forward to participating in all aspects of this partnership.”
Top shop’s owner Philip Green also chimed in with his own sentiments towards the megastar.
“We have been looking at this category as fashion inspired fitness develops, and know that this is right in our customers’ heartland. Creating a partnership with Beyoncé, one of the most hard-working and talented people in the world, who spends many hours of her life dancing, rehearsing and training is a unique opportunity to develop this category.”
Today Topshop tweeted their excitement, “Have you heard?! We’re teaming up with the one and only @Beyonce to create an athletic + fitness streetwear brand!”
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