Beyonce is Rebranding With New Management Team + She’s Rumored to Perform New Single ‘Formation’ at Superbowl

Beyonce is Rebranding With New Management Team + She's Rumored to Perform New Single 'Formation' at Superbowl

According to Page Six, Beyonce is rebranding herself and swapped her old Parkwood Entertainment team out with an entirely new management team.

In a statement, Bey’s rep Yvette Noel-Schure revealed Bey split with her longtime general manager, Lee Anne Callahan-Longo.

“Lee Anne Callahan-Longo has worked with Beyoncé for the last 10 years. Their friendship supersedes business, and while she is no longer an employee of Parkwood, she will remain an imperative part of Beyoncé’s life.”

See Related: 21 Jay Z Lyrics About Beyonce

The singer hired JPMorgan Chase’s head of sports and entertainment marketing, Steve Pamon. He masterminded the bank’s sponsorship of Queen Bey and Jay Z’s joint On the Run tour in 2014.

Not only did Mrs. Carter let go of her general manager but a source for Page Six said, “Beyoncé basically cleaned house, got rid of her whole team, which included her cousin, and hired a new team.”

Bey is trying to take her career to an “even higher level” and wants to make “smarter decisions where it comes to touring, sponsorships and acting roles” so she has surrounded herself with new people she feels will help her accomplish that.

“Last year, Parkwood Entertainment created new departments and recruited new executives from the tech, business and entertainment sectors who joined the team to help grow Parkwood and its interests,” Schure, said in a statement. “Some senior staffers were given the opportunity to reposition and stay on. Some members . . . awakened [to] new interests and decided to follow personal routes.”


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With only days until Bey hits the stage with Coldplay and Bruno Mars at Super Bowl 50, rumors have it the songstress is going to be performing a new song.

A reputable Beyonce fan site “Beyoncé Legion” wrote on their social site that alleging “Formation” is Bey’s newest single that she will perform during the Halftime Show.

“We’ve got some exclusive news! Beyoncé is set to perform a new song called ‘Formation’ at the Super Bowl 50 Halftime Show. Her bit with Bruno Mars will also be really fun. Get ready!!! [sic].”

In true Carter fashion, Yonce hasn’t confirmed the news, so we will all just have to wait to see what musical surprises Queen Bey has up her glittery sleeves.

 

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